LinkedIn Matches Business Cards With Profile Data In New Version Of iOS App CardMunch

LinkedIn Matches Business Cards With Profile Data In New Version Of iOS App CardMunch

Tuesday, November 15th, 2011

Leena Rao currently works as a writer for TechCrunch.  She recently finished graduate school at the Medill School of Journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007, she helped lead Congresswoman Carloyn Maloney’s community outreach and relations efforts in New York City. She graduated from Columbia University in 2003, where she was… → Learn More


Earlier this year, LinkedIn acquired CardMunch, an iPhone app that lets you take a snapshot of a business card and have it added to your iPhone contacts. Today, LinkedIn is relaunching the CardMunch iPhone app with a brand new mobile experience for the professionals on the social network.

For background, CardMunch uses Mechanical Turk to convert business cards into phone contacts. In fact, millions of business cards have been digitized on CardMunch to date.

With the new version of the app, LinkedIn has combined its wealth of data and overhauled the entire experience to present users with more value. Besides a sleeker interface, LinkedIn has redesigned the camera experience within the app to allow users to take photos of cards easily. There are three simple screens to choose from on the app—card capture, contact list, and contact details and LinkedIn profiles.

Past versions of the app only showed you the information taken from the business card you scanned but with this version Linkedin has integrated profile data with cards. Once the apps scans a card, CardMunch will map that information with the contact’s LinkedIn profile, along with photos of contacts, common connections, past work experience, education.

You can still add contacts to your iPhone address book, connect with contacts on
LinkedIn, view your mobile rolodex of cards, and more. You can also add notes to cards and contacts within the app.

While CardMunch used to be a paid app, the iOS app is now free for users.

LinkedIn has been steadily boosting its mobile offerings, and mobile page views have grown 400% year-over-year.  And the company just launched new iPhone, Android and mobile (HTML5) web apps.

Launch Date:January  5, 2003
IPO:                       LNKD

With over 100 million users representing over 200 countries around the world, LinkedIn is a fast-growing professional networking site that allows members to create business contacts, search for jobs, and find potential clients.  Individuals have the ability to create their own professional profile that can be viewed by others in their network, and also view the profiles of their own contacts.   Competitors to LinkedIn include sites such as XING, Doostang and Ecademy.  Of note, LinkedIn won…

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